Imogen Snell, meanwhile, the long term creative director for The xx, known for its incredible album artwork, works closely with designer Grace Wales-Bonner, and recently has been spearheading the creative rebirth of Anna Calvi’s true punk self.

Imogen Snell: I’ve just worked on a full album campaign for Anna Calvi. She played me her music quite early on, and it has this incredible raw, feminine, and quite punk sound. I was immediately taken with the music because it was much more intense than anything I’d heard from her before. I went and met her, and we started discussing how it’s a queer album, and she’s feeling empowered, and we really got on. Suddenly the visual world just came to me, and I went away and did a bunch of research and it was bang on, she loved it.

All the references she’d told me about were totally in my world — power and performance, and tailoring and woman. It was just the perfect project to me, it was so visual. She gave me a lot of freedom, and I got to work with Emma Wyman from Dazed who’s a brilliant stylist… we basically made an incredible world. Sometimes you don’t have that as a creative director, when you get brought on to execute someone’s vision. Of course I understand briefs, but this was just a particular project I was proud of because it was close to visuals I like. We had a direct line about what we were trying to do.